What is Lacoste?

Founded by French tennis legend René Lacoste, four-time international champion and the word’s best player in 1926-1927, the Lacoste brand draws inspiration from sporting values of high standards, fair play and daring. We pass down these values through the generations and cultivate elegance as a way of being and inventing one’s life.

What is Jean Jean Lacoste famous for?

Jean René Lacoste (French pronunciation: ​ ; 2 July 1904 – 12 October 1996) was a French tennis player and businessman. He was nicknamed the Crocodile because of how he dealt with his opponents; he is also known worldwide as the creator of the Lacoste tennis shirt, which he introduced in 1929.

Why is Lacoste called the crocodile?

René Lacoste, the companys founder, was nicknamed the Crocodile by fans because of his tenacity on the tennis court. In November 2012 Lacoste was bought outright by Swiss family-held group Maus Frères.

Who owns La Chemise Lacoste?

René Lacoste founded La Chemise Lacoste in 1933 with André Gillier, the owner and president of the largest French knitwear manufacturing firm at the time.

Why is René Lacoste called the crocodile?

Young tennis prodigy René Lacoste is 19 and likes a challenge. His team captain promises him the crocodile leather suitcase the player admired in a store window if he wins his upcoming match. René doesn’t win but he had the determination of the crocodile on court, which is why an American journalist gave him this nickname.

Why is Lacoste called the alligator?

Stems From a Nickname Given to Lacoste’s Founder in 1923 Way back in the early 1920s, a talented young French tennis player named Rene Lacoste earned the nickname “The Alligator” from an American journalist following a Davis Cup match in Boston.

What color is the Lacoste crocodile logo?

While the majority of Lacoste logos are the traditional green crocodile, as shown in the vintage ad below, it also comes in other forms and colors, particularly on bags and t-shirts.

What is the origin of the crocodile logo?

Lacoste seemed to really like the nickname “The Crocodile,” and he embraced it right from the beginning. In fact, he liked it so much that, in 1927, he decided to use it as the inspiration for a logo that he put on the blazers he wore to and from tennis matches.

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